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He currently serves as director of beverage at LT Hospitality’s L’amico, Back Bar, Skirt Steak, and Second. Jason is a founding partner at Bar IQ, a full service beverage consulting firm, where he consults hospitality clients worldwide. A sought-after teacher and engaged peer, Jason regularly lectures about spirits and cocktails and serves on panels for both wine and spirits for the industry-leading Ultimate Beverage Challenge. He is a Court of Master Sommeliers Certified Sommelier. Jason’s approach is straightforward: start with fresh ingredients, quality spirits, and classic technique. He believes that everyone — whether a veteran bartender or a novice — can share in the creativity and congeniality of drink-making. He is the author of the "The Seasonal Cocktail” Book, A guide to creative drink-making. connect on LinkedIn → email → https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/1607113677363-0YBL4TTTVQZUJXXJOKAB/The%25252BBarash-Hedges%25252BFamily%25252B053.jpg About Bar IQ - Jason Hedges Sonya Hedges Partner, Business / Creative Sonya is an award winning creative, brand and marketing leader focused on holistic business growth. Sonya graduated from the University Of Michigan and has worked with a number of notable design firms and talented collaborators in New York and San Francisco, creating beautifully crafted designs for the food, drink and hospitality industries. Her passion lies in helping to create timeless, expressive and intelligent brands that engage and inspire those who experience them. Sonya’s work has received Ad Age Marketing 50 Award, Annual Communicator Web Award and recognition in the press. 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Restaurants Are Shrinking the Food. https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/d097382c-2da0-4f0e-90f3-a7144f572b90/WhiskyAdvocate2.jpg Press - Make it stand out August 2025 WHISKY ADVOCATE: 15 Classic Whisky Cocktails That Work With Many Whisky Styles https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/3ff12e7c-ceed-44d6-ab9b-6d31e1bf3d53/WineEnthusiast2.jpg Press - Make it stand out July 2025 WINE ENTHUSIAST: It’s the Summer of Dry Spanish Whites, and Godello Is the Star https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/a8909745-7a8b-434f-933a-3e2c57c51111/Forbes17.jpg Press - Make it stand out July 2025 FORBES: Try These 9 Popular Scotch-Based Cocktails https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/94bec2a0-f5b3-4c7c-914a-b249a6632194/Resident.jpg Press - Make it stand out February 2025 RESIDENT: Back Bar at Kimpton Hotel Eventi: Chelsea’s Chic Cocktail Haven https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/f8aa2955-95f5-4906-a28b-7f22ed15434d/Forbes16.jpg Press - Make it stand out February 2025 FORBES: 4 Batched Cocktail Myths And Misconceptions, Busted By The Pros https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/12f2272d-bb09-4bd8-9e2d-d2320e95a965/NYP.jpg Press - Make it stand out June 2025 NEW YORK POST: Martinis are shrinking in NYC: Welcome to the world of tiny Ozempic cocktails, where a sip costs $10 https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/5553d6b1-1b00-4a3f-9310-c1715169a376/Forbes13.jpg Press - Make it stand out January 2025 FORBES: Spice Up Your Winter With These Delicious Mulled Wine Recipes https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/fee44a4c-cd4d-4ff4-9a56-69f4d449a5dc/Forbes14.jpg Press - Make it stand out January 2025 FORBES: 55 Bartenders And Industry Professionals Share Their Beverage Trend Predictions For 2025 https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/5a838811-68d1-4f32-b3ac-783dea0a9ef1/Forbes15.jpg Press - Make it stand out February 2025 FORBES: Cupid’s Cocktails: 10 Love-Infused Drinks For Valentine’s Day https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/f41dace2-d1b1-4fc3-be35-b92a1cc493f2/Vogue.jpg Press - Make it stand out December 2024 VOGUE: 11 Festive Cocktails to Make For New Year’s Eve - Electric Avenue https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/f31b4212-0ea6-42b9-9749-32fd7736b0a0/Forbes11.jpg Press - Make it stand out December 2024 FORBES: 17 Cocktails To Enjoy In Honor Of Mocha Mousse, Pantone’s 2025 Color Of The Year. Midnight Express. https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/5ad519af-a61e-4516-8391-08eee6ab357b/Imbibe3.jpg Press - Make it stand out December 2024 IMBIBE: Five-Spice Daiquiri, by Jason Hedges https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/79110b5b-ebc6-4c21-ab98-7a732bbc8d5a/SouthernLiving2.jpg Press - Make it stand out November 2024 SOUTHERN LIVING: 12 Clever Uses For Club Soda Around The House https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/7e5c86ff-e781-4d3c-93e5-43433e0bbf72/Forbes12.jpg Press - Make it stand out November 2024 FORBES: 11 Coffee-Based Cocktails To Enjoy On National Espresso Day https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/23ab8320-952e-40d3-9f64-558c660659ce/Imbibe4.jpg Press - Make it stand out November 2024 IMBIBE: Autumn Old Fashioned, by Jason Hedges https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/a3cacd87-0a74-4d47-853d-6f9889571cd1/CNN.jpg Press - Make it stand out June 2024 CNN UNDERSCORED: Not all gin is created equal. 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Jason Hedges, director of beverage at Laurent Tourondel Hospitality in NYC and the author of The Seasonal Cocktail explains the factors that have historically made a cocktail the breakout star of a decade from the early 1900s… and they might ring a bell. https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/67956cba-3214-41c4-8863-d6d6ca1ca68e/Forbes8.jpg Press - Make it stand out January 2024 FORBES: 40 Romantic Cocktails That Will Add A Little Love On Valentine’s Day https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/712ceb1d-c964-4f67-856a-fd13347b7a72/RealSimple3.jpg Press - Make it stand out January 2024 REAL SIMPLE: Mezcal vs. Tequila: What's the Difference Between These Spirits? https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/6725451f-b60d-4102-af0c-93e11ccdf4ae/FoodAndWine2.jpg Press - Make it stand out December 2023 FOOD & WINE: How to Make Better Highballs, Negronis, and Martinis Using Shochu https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/a525ef39-0f2a-4b50-ad3d-64e85ba4a63f/RealSimple2.jpg Press - Make it stand out December 2023 REAL SIMPLE: What Is Brandy? Everything You Need to Know About the Fruit-Forward Liquor https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/a5002b5d-942e-4d69-8681-9d4c13bec91f/Forbes7.jpg Press - Make it stand out December 2023 FORBES: Celebrate Hanukkah with Fun and Festive Cocktails https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/bab9e251-1072-4a3e-9d60-d8d1e697ed09/Kitchn.jpg Press - Make it stand out November 2023 THE KITCHN: We Asked 3 Bartenders to Name the Best Vodka for a Martini, and They All Said the Same Thing https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/49e84b1e-6788-4b17-9847-d06a5c146dea/Forbes6.jpg Press - Make it stand out November 2023 FORBES: Holiday Gift Guide 2023: 8 New Cocktail, Wine And Beer Books https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/d79afcf4-0483-4cca-8863-b0218a5e3bb8/Men%27s-Health.jpg Press - Make it stand out November 2023 MEN’S HEALTH: The 40 Best Gifts for Whiskey Lovers, According 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July 2023 NYC brunch spot serves up European favorites https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/48a36626-7d14-4686-886d-ff4e140e2006/Glamour3.jpg Press - Make it stand out July 2023 36 Fancy Non-Alcoholic Drinks to Make Tonight, According to Experts https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/58784c97-f119-49ed-8876-2df33ce5eb30/TheManual2.jpg Press - Make it stand out July 2023 These are the best rums, according to bartenders https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/8b45dd27-3bf9-452c-8e34-80303544de87/MarthaStewart.jpg Press - Make it stand out June 2023 Tonic Water Is a Home Bar Staple—Here's What It Is and How It Differs From Seltzer and Club Soda https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/d10e9822-5a18-4d56-8094-49dda085d3c4/Forbes4.jpg Press - Make it stand out June 2023 ‘And Just Like That...’ Season 2 Is Here: These Are The Perfect Cosmopolitan Variations For Your Viewing Party https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/6640b73d-ed94-402d-a85b-728e002c20d5/Shondaland.jpg Press - Make it stand out June 2023 What in the World Are Vegan Cocktails? https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/a2e43e47-193b-434f-a308-5913591d63cd/EatThis.jpg Press - Make it stand out July 2023 10 Most Underrated Cocktails, According to Bartenders https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/711c7e69-7470-4222-b193-a200838e92ec/TheManual.jpg Press - Make it stand out June 2023 Top bartenders reveal the best cocktails to order at the bar https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/3c3f55de-b6e1-48f8-93f1-37b9096fc8ad/Cheers.jpg Press - Make it stand out June 2023 Fourth of July Cocktails for 2023 https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/be5b8c22-173e-4432-988a-f857dd50599a/B%26RNews.jpg Press - Make it stand out June 2023 Cocktail Books to Inspire Your Menus https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/73700f23-83eb-4a7a-9ee9-2eb45f41754d/SpruceEats.jpg Press - Make it stand out June 2023 The 9 Best Cheap Bourbons for a Stellar Manhattan or Old Fashioned https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/c2a43059-6eaf-42eb-999d-918d2730df62/GearPatrol.jpg Press - Make it stand out June 2023 The Best New Home, Food and Drink Releases of 2023 (So Far) https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/479995e0-fb9d-4fd9-a60a-bf94e5410c90/Forbes3.jpg Press - Make it stand out June 2023 25 Perfect Cocktails To Enjoy For The Fourth Of July https://images.squarespace-cdn.com/content/v1/54a9cb44e4b00bf98ff8820e/83b64784-fa40-44d6-8ced-4efdb76920ef/Pursuitist.jpg Press - Make it stand out June 2023 Cocktails at Home: Frozen Espresso Martini 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