Why Hire Bar IQ?

The Hospitality Industry has been rocked by the global pandemic, forcing a dramatic shift in its long-standing business model. More than ever, we need to implement a smarter, more efficient way of doing business. With a keen eye towards innovation, excellence, unforgettable guest experience and economic savvy, Bar IQ will thoughtfully guide your program through these changing times — and ensure that you are poised to confidently meet the robust demand that is upon us.

We develop beverage programs that are thoughtfully curated, backed-up with staff training modules and designed to cut overall costs and maximize profitability. 

We have well-over a decade of success developing, implementing, and operating a wide range of beverage concepts, and notably specializing in michelin-rated programs. We empower our clients to significantly cut costs and maximize their full earnings potential:

• All lists are designed to entice and at the same time meet profitability metrics. 

• We leverage long-standing relationships with beverage distributors and owners

• Design more functional spaces

• Find the optimal balance of innovation and efficiency

• Train bartenders to meet a standard of excellence and be more efficient

• Advise anyone who pours wine on proper pour levels

• Evaluate costs and optimize the cost model ensuring profitability 

• Oversee monthly inventory and tighten-up P&L to achieve targeted margins

We build your concept from the ground up, starting with strategy that is driven by data, insight and analysis. We develop and design your brand to connect deeply with your audience.

• Marketplace Research & Insights

• Brand Strategy & Positioning

• Brand Design

• Experience Strategy

• Naming

• Activations & Programming 

Bar IQ puts great care and thought into the creation of a new beverage program. Every project is customized and designed to meet each client’s specific needs. We use a proven formula for success, which draws from decades of combined experience in creating, running and evolving Michelin-rated bars and restaurants beverage programs. We collaborate with our clients to ensure that the highest industry standards are met. 

• Creation of signature cocktail menu & naming

• Customized bitters, syrups, ice, etc.

• Standardized classic cocktail recipes with preparation instructions

• Ergonomic bar design for increased efficiency

• Purchase recommendations for spirits and WBG

• Selection of all barware and glassware

• Ensure that bar standards meet the Department of Health guidelines

We approach the development of the wine program with pride and passion. We understand that wine drinker's palates are evolving and are in constant need of adventure and stimulation. A well thought out wine program is necessary to retain the interest of discerning guests and to further bolster the overall bar experience, while at the same time, significantly enhancing profitability. Once we get an understanding of our client’s scope and budget we can provide a full wine list that is tailored to the particular specifications.

• Create a proper wine program including WBG

• Lead wine tastings with staff members to help them achieve command over the products they will be selling

• Suggest wine and food pairing to boost wine sales

• Court of Master Sommeliers wine service standards

Behind every successful beverage program is a focused business model, which ensures robust profitability.

• Evaluate costs and optimize the cost model ensuring profitability

• Oversee monthly inventory and tighten-up P&L
  to achieve targeted margins

• Leverage relationships with beverage distributors and owners

• Design more functional spaces

• Find the optimal balance of innovation and efficiency

• Train bartenders to on be more efficient and waste less

• Advise anyone who pours wine on proper pour levels

With a successful wine, spirits and cocktail program established, it’s essential to have the right staff in place and to ensure that they can give life to the concept we create. We provide staff members with all the tools and training they need to do this.

• Streamline the interview process for new hires

• Train staff on how to execute the signature cocktails

• Train staff on the production of Infusions, Batching, Syrups, etc.

• Educate staff on all major spirit categories

• Classic cocktails – recipes and preparation

• Bar tools and their use

• Wine seminar on regions, grape varietals, tastings etc.

• Philosophy of wine and food pairing

• Proper wine service standards

In this industry - it’s all about the relationships - and we have them.

• We leverage long-standing relationships with beverage distributors and owners

• Secure activations for events

• Deep knowledge of notable and current, sustainable, small producer and up-and-coming brands to build enticing lists

Now that your beverage concept is in place, we can make the bar experience visually appealing. Our award-winning art director will work with you personally to create a visual identity that authentically expresses the nature of your business and speaks directly to your guests. With the visual language in place, we will initiate a targeted marketing outreach programs intended to publicize the new beverage program designed to attract the target clientele. We can do the following:

• Branding (naming, positioning, logo design and language)

• Graphic Design (menus, collateral etc...)

• Photography

• Website Design

• Marketing Strategy and Campaigns

• Newsletter Program

• Social Media strategy and content