Cocktail Class

Organize your next virtual team-building event or cocktail hour with Bar IQ while learning how to make drinks like an expert and bonding with your friends and colleagues! Our beverage expert, Jason Hedges will guide you and your group through an interactive hour seminar, where you will make the drinks alongside us.

Now that most of us don’t have a real opportunity to imbibe OUT in a traditional bar setting, we are empowering our community to be their own best IN-home bartenders. In this class you will:

+ Create 2-3 cocktails
+ Learn mixology tips & techniques
+ Get live feedback
+ Have fun while you learn

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Wine Tasting

No boring lectures! Our Court of Master Sommeliers, Certified Sommelier, Jason Hedges will host your virtual tasting hour where you will taste selected varieties of wine alongside your group and learn how to analyze and articulate what you are tasting.

+ Learn all the great wine regions of the world
+Learn how to taste and evaluate wine like a professional 
+ Learn how to read a wine label
+ Learn how to open a bottle and detect flaws
+ Food pairing principles 
+ Learn how to confidently order a bottle of wine at a restaurant (yes it will return!)

Spirits Tasting 

Explore any or all major spirit categories and sub-categories. For example learn about the vast world of Whisk(e)y and all its sub-categories (i.e., Scotch, Irish Whiskey, Bourbon, Rye, Japanese, Canadian, etc.) and learn how to identify and enjoy the nuances of each style. We will customize the class based on the group's interests.

+ Learn all the major spirit categories and how to taste and evaluate them like a professional
+ Learn which spirits are best for which cocktail, sipping, etc...
+ Explore local and regional makers

Bar IQ puts great care and thought into the creation of a new beverage program. Every project is customized and designed to meet each client’s specific needs. We use a proven formula for success, which draws from decades of combined experience in creating, running and evolving Michelin-rated bars and restaurant’s beverage programs. We collaborate with our clients to ensure that the highest industry standards are met.  

• Creation of signature cocktail menu

• Customized bitters, syrups, ice, etc.

• Standardized classic cocktail recipes with preparation instructions

• Ergonomic bar design for increased efficiency

• Purchase recommendations for spirits and WBG

• Selection of all barware and glassware

• Ensure that bar standards meet the Department of Health guidelines

We approach the development of the wine program with pride and passion. We understand that wine drinker's palates are evolving and are in constant need of adventure and stimulation. A well thought out wine program is necessary to retain the interest of discerning guests and to further bolster the overall bar experience, while at the same time, significantly enhancing profitability. Once we get an understanding of our client’s scope and budget we can provide a full wine list that is tailored to the particular specifications.

• Create a proper wine program including WBG
• Suggest wine and food pairing to boost wine sales
•  Court of Master Sommeliers wine service standards

Behind every successful beverage program is a focused business model, which ensures robust profitability.

• Evaluate costs and optimize the cost model ensuring profitability

• Conduct monthly inventory and tighten-up P&L to achieve targeted margins 

• Leverage relationships with beverage distributors and owners

• Design more functional spaces

• Find the optimal balance of innovation and efficiency

• Train bartenders to on be more efficient and waste less

• Advise anyone who pours wine on proper pour levels 

With a successful wine, spirits and cocktail program established, it’s essential to have the right staff in place and to ensure that they can give life to the concept we create. We provide staff members with all the tools and training they need to do this.

• Streamline the interview process for new hires

• Train staff on how to execute the signature cocktails

• Train staff on the production of Infusions, Batching, Syrups, etc.

• Educate staff on all major spirit categories

• Classic cocktails – recipes and preparation

• Bar tools and their use

• Wine seminar on regions, grape varietals, tastings etc.

• Philosophy of wine and food pairing

• Proper wine service standards

We’ll help you create the bar or wine cellar of your dreams inside your own home. Whether you’re looking to incorporate fine and rare bottles or create the perfect home bar for entertaining your guests. We’ll build it all out and then provide education on wine and spirit categories, how to taste and evaluate, serve, and create delicious and balanced cocktails.

• Evaluate clients home bar and wine cellar goals and facilitate the creation of that vision

• Work within budget to achieve the vision

• Procurement of fine and rare bottles

• Educate client on wine and spirits and how to taste and evaluate them

• Educate client on proper opening, pouring, and decanting of wine

• Educate client on bar tools, techniques, and making a balanced cocktail

• Provide client with a standardized list of classic cocktails

Now that we have all the major components in place, we will need to make the bar experience visually appealing. Our award-winning art director will work with you personally to create a visual identity that authentically expresses the nature of your business and speaks directly to your guests. With the visual language in place, we will initiate a targeted marketing and PR outreach programs intended to publicize the new beverage program designed to attract the target clientele. 

• Branding (logo design and language)

• Graphic design (menus, business cards, signage, collateral etc...)

• Website design

• Marketing campaign

• PR outreach strategy

• Social Media